I only just realised how lame their marketing really is... Every add I see there is some motorcycle in the background:/ i wonder who would buy a 4800€ watch that says "benzin" on it
I just saw a guy with yoga mat and a black deus hoodie.
He did not look like he would buy that watch. And yoga in the park is not what happened in that motorcycle gang tv show.
Ah something to do with a lifestyle brand that makes shirts for people that aspire to one day own a customised motorcycle.