You are reading a single comment by @Howard and its replies.
Click here to read the full conversation.
-
Is there genuinely no reason why it might have been done the way it was other than a limitation of a digital font? Kinda boggles my mind that nobody at Longines would have stopped it going out the door that way.
Howard-
Is there genuinely no reason why it might have been done the way it was other than a limitation of a digital font? Kinda boggles my mind that nobody at Longines would have stopped it going out the door that way.
There's a few possible reasons why it happened.
- The person responsible doesn't know any better
- The person responsible can't see the difference
- The person responsible is doing their best but doesn't have the skills, knowledge or guidance to do it any better
- They know it's not as good as it could be, but they didn't invest the time required to do it better because they don't think people will notice, or that it will affect sales
Or a combination thereof.
The curious thing is they clearly made some effort and did a decent job on the large arabics and the seconds track numerals. I dunno.
- The person responsible doesn't know any better
Regal
I see (and get bothered by) this stuff all the time. It's the typographer's burden.