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Oh, a bit sad about that. You've been able to buy it through Argos for a while, but taking the name and applying it to all of Sainsbury's home furniture range feels like a sad move. I know there are a lot of people on here with rather keener interests in furniture, but to me the Habitat brand has always been the one I think of if I'm looking at 'proper' furniture, it's where I buy picture frames, and it's where my parents (and their generation) aspired to get their new stuff when they were younger. I think a lot of households have Habitat associated memories.
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I've got several Habitat purchases and presents that I love. Lots of the red Perspex stuff they used to do, clock, picture frames etc.
I flicked through their new range a couple of days ago and I thought it looked pretty lower end stuff, now I know why.
I am a little sad as well, but change is constant I guess.
Closing the shop and making the stuff cheap seems to be the story ...
https://www.retailgazette.co.uk/blog/2020/11/habitat-to-shutter-flagship-and-relaunch-in-sainsburys-and-argos/