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MicroDosed™
20+ years ago I remember the then CEO telling us a story about how he got pulled in to help close a deal. The deal was going to be $1m+ but that wasn't the important bit. The important bit was he was talking to a room full of developers who were earning £40k or so (not bad at the time), and his next pronouncement showed just how much his probably oft-used anecdote was completely inappropriate for his audience.
The story carried on about the back and forth of the deal and how they were quibbling over some amount and not making any progress. Eventually he asked just how much they were arguing about. $1500 was the answer, to which he uttered the immortal line:-
"$1500? But that's just a pair of shoes!"
There was just stunned silence in the room. It's still referred to some 20 years later whenever there is a figure around £1000. "How many pairs of shoes are we talking? 5? 10?"