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I’m not sure that the tax argument holds up when it makes no odds to the manufacturer what tax the customer pays.
More likely is that with a high base platform cost, adding a ‘premium’ fit out enables them to increase the markup multiplier.£25k platform + £5k fit + £5k profit
Vs
£25k platform + £15k fit + £20k profitBearing in mind that £35k is a lot of money for a small car, whereas £60k is still within the ICE equivalent range.
If someone could bang out a basic EV for £15-20k they wouldn’t be able to make them fast enough to keep up.
Then there’s the prestige/aspirational angle - same reason you have adverts for Jaguar during youth programming. No one watching can afford one now but years later when they can, the brand still has that cachet.
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Dramatic_Hammer
@Dibble
Which is another reason for manufacturers to focus on more expensive cars. It’s a generalisation but £50k+ company cars tend to be driven by people paying 40% tax. £20k EVs driven by employees on 20% tax cost a lot less in tax than £60k EVs driven by 40% taxpayers