Electronic & Hydraulic Shifting (Di2, Ui2, customisations)

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grams

The same brands are happy to race to the bottom with their (eg 12 speed) MTB stuff

MTB customers seem a lot more willing to switch brands. If road bike customers were all flocking to f***ing SRAM, Shimano would be forced to do something. Until then, they can charge whatever people are willing to pay.

would assume a lot of that that development cost has been recouped by now though

The development costs being recouped just means you're now making a profit, which is what businesses do until they can't.

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gbj_tester in reply to @grams

MTB customers seem a lot more willing to switch brands

SRAM have been more agile in adapting to changing MTB fashions. Every time Shimano is slow, SRAM gains ground, and they started in a much better position in MTB.

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