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Cheers, amd @spenceey
It will just be background tv so not sure if I can justify the LG price. I've also seen a lot of comments generally about OLED picture burn-in. Is that something you've had any issues with?
Looks like I'll need to head somewhere and actually have a proper look at them in the flesh and see if anything is worth the price.
I do have an old 50" TV that is spare that I'm happy with the picture quality but is a bit bulky. I guess I could look into neat mounting options for that.
I have had LG OLEDs for about 5 years now and swapped to Samsung QLED 65" 'flat mount' when we moved in March last year.
Picture isn't as good - obviously black levels is the easy argument but I found Samsungs picture settings to be less flexible, oversaturated in places and not as realistic as the LG. It also didn't have as many HDR formats (no dolby vision, no HLG10 etc). It was an older set so fair enough but also no VRR, gsync or high refresh rate.
Software / features aren't as good - it tried to phone home around 200-300 times a day and served me ads in the menu. Despite promises at launch, it never supported pass through HDMI for Atmos via ARC and only the Netflix app (sometimes) supported it.
It also wasn't really flat mount and stuck out from the wall.
If you're looking for style over substance then the Samsung Frame definitely looks great and the optical cable / control box setup is the one thing they do better than LG.
For everything else, I think LG deliver a better product.
It took me just over a year to get so fed up with the Samsung that I've switched back to LG for the main TV. The LG 65GX i have now will last me until 8k gaming is possible so ~5 years minimum. £3k is spendy but considering how much it's used; especially in the current global situation, it seems like a bargain.