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I'd put the move to digital down to steams success over any of the other platforms that have appeared. Sadly can't see PS Store ever being as competitive as Steam has been, but they do have some good sales these days.
@Sumo surely the esports money is being made by Blizzard Activision, Valve and Riot Games rather than EA & Ubisoft?
The weird thing about digital only is that this has been the case with PCs for years and no-one really noticed it happening.
The Steam, EA Access, etc integration with Geforce Now is interesting. Buy the game on Steam and play it anywhere using Geforce now is a tempting one. The range is a bit limited at the moment though which it will have to overcome.