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@boisb
I would expect they are able to produce data on how many active consoles out there have digital only foot prints or digital majority footprints quite easily. That will have been quite low and they'll have speculated on the Long game by amping that number up a lot. Its likely a loss leader (probably both are) and as that article says, some shops wouldn't have wanted to stock close to a 50/50 split as it cuts them off down the line.