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I read this earlier; it's odd.
I would assume the aggressive pricing on the digital edition would be what a lot of people are after and, the lock-in to Sony's store would provide a higher ROI to them over the life of the console. I was definitely assuming this would mean that early production was the other way around...I can only assume they're luring people with the low price then hoping they'll buy the more expensive one because the cheaper one is unavailable??
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It's definitely tricky, I wouldn't want to be the person in charge of making the call of how many of each to manufacture. Digital edition consoles are still unproven ground, the Xbox One All-Digital has been about for what a year, and now it's discontinued. I would bet on people wanting the disc version over digital any day but the $100 discount will definitely tempt some. I also feel like it's a different proposition than the Xbox X and S because the S is just so cheap it's almost in a different market.
FYI to people wanting the digital PS5 instead of disc, good luck.
https://www.eurogamer.net/articles/2020-09-21-playstation-5-digital-edition-stock-far-lower-than-standard-ps5-sources-say