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Brommers
Lolo
Like any lifestyle product, ownership makes the consumer feel good by being able to purchase an alternative version of the grim reality of their daily life.
You could just as well say why buy a cheeky little roadster when you'll never be able to drop the roof either because of the weather or because of the diesel fumes rolling in over your door while you sit at lights or crawl on 40mph variable speed limit.
Mainly tho the benefit is being able to sit in a vehicle with a cup of tea sheltered from the inevitable rain and clouds before you head off to sit in a traffic jam in the same vehicle.
If you think about it, it's probably the most spirituality British mode of transport ever.