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rogan-
I think that's the point. Rolex would love to sell more gold watches - the margins are surely much higher if you look at the raw material prices vs the RRPs. On the Datejust they will charge you an extra £1000 just to add the fluted gold bezel. The Yacht-Master (the 40mm rose gold one, and this one) is one of the few cases where they've successfully made a gold watch that people actually want, instead of being forced to buy one to get access to a steel Daytona (which is what my colleague did).
Regal
I thought of another one.
The fact that all of my picks are gold Rolexes is not lost on me.
I really want to see some live pics of the new full-yellow-gold Day-Date 36 with the standard champagne dial. This piece on the previous 36 & 40 is one of my favourite Hoodwinkee articles:
https://www.hodinkee.com/articles/rolex-day-date-36mm-40mm-comparison