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birofunk
The Hellman's one is way better than any other vegan version I've tried (haven't tried, or even seen FYH), and they've also managed to get it into an awful lot of shops. It's been the only product actually labelled as vegan in a number of smaller corner shops I've been in, where you'd normally expect to find only accidentally vegan things.
Hellman's will win this easily, by having a decent product (even if it's far from the best), a recognisable name and the reach of a multinational.