You are reading a single comment by @Oliver Schick and its replies. Click here to read the full conversation.
  • I tried the Hellman's vegan mayonnaise recently. Not a bad taste, but not really how I remember mayonnaise, but then I suppose none of the analogues are really quite like egg mayonnaise (which doesn't bother me). Two things I found interesting about it--it has taken a long time to appear in shops, and in the shop where I bought it, it is evidently outselling other brands, such as Plamil. Fat Gay Vegan is always warning about the big (not fully vegan) brands taking over market segments that smaller (fully vegan) manufacturers have been serving, and on this anecdotal evidence he seems to be right. (I'll still try just about anything vegan when it first comes out, though, except if it's made by businesses like McDonald's or Burger King.)

  • Have you tried the follow your heart veganaise?

  • The Hellman's one is way better than any other vegan version I've tried (haven't tried, or even seen FYH), and they've also managed to get it into an awful lot of shops. It's been the only product actually labelled as vegan in a number of smaller corner shops I've been in, where you'd normally expect to find only accidentally vegan things.

    Hellman's will win this easily, by having a decent product (even if it's far from the best), a recognisable name and the reach of a multinational.

About