• No shareholders. Literally their number one concern is the long term sustainability of Rolex. It’s not in their interests (or their nature) to dramatically increase production and hike prices.

    Also - Rolex prices are fine in the context of the market and the strength of the Swiss franc atmo. It’s brands like Omega and IWC whose prices are a joke. Rolex’s product development and continual improvement puts almost everyone else to shame, whatever you think of their marketing / manufacturing / etc.
    All IMHO.

  • Seriously disagree , I think omega quality/technology is an absolute bargain compared to Rolex .
    The fit and finish is better , the presentation is better and the warranty the same . Omega service department is way ahead of Rolex as well.
    Having said all that I wouldn’t want to be without Rolex as a brand in our stores for all the money in the world

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