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who knew about A50? Irish Boarder? Etc.? Etc?
We knew about all of these in the 2017 election. Or are you making the 'Leave voters were more ignorant – let's start again' argument?
Labour is at an inherent disadvantage going into any election. To contest the referendum result was nuts. I mean, their's may be a reasoned stance that I personally favour ... but I never thought the public were stupid enough not overlook Labour's obfuscation for political ends, or clever enough to see through the weaponisation of Brexit by the right wing press.
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Or are you making the... argument?
I probably didn't phrase it well, but what I'm driving at is that Brexit has been a real curve ball.
Predicting how it's played out, and thus how you pitch to the electorate is only easy knowing what we know now.
"Get Brexit Done" seems obvious and catchy. But that's only because of the cluster-fuck and parliamentary games. "Brexit means Brexit' is equally vague, but didn't land.
The problem now is that everything is hindsight - on a subject that was totally unknown and misunderstood. Eg who knew about A50? Irish Boarder? Etc.? Etc?
My reading was that; 1. The uncertainty made them look weak, and 2. reaching their final position earlier whilst making it 100% about the Tories.
Point 1. is unarguable. Point 2.... I still think the length of the msg would always have been a challenge.
As ever with Blair opitics is all. And if we're having a bitching sesh then I draw a firm line to our current discourse of lies and fake news that started with him and Campbell.