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As I said, I think he envisages a low-tax, deregulated economy and that's not possible in the EU or with any close relationship with the EU. Hence him cozying up to Trump. He just wants free reign for business to do what it likes.
I don't think he particularly needs the money that he gets from the EU (it's ~£72k isn't it?), reckon he could earn more lobbying in the US or something like that.
Pretty much just speculation though, we're never going to know what he really wants.
Why do you think he wants no deal and what are his motives /reasons behind it?