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Sumo
I can't decide whether this is an epic fail or not so I'm going to submit to the LFGSS moral compass cloud and see what falls out.
I came across a van advertising a dog walking company called Woofters last week.
http://www.woofters.co.uk/
Woofter has been used as a derogatory term for decades. It's dictionary definition states that it is offensive and derogatory.
So, dog walking company (from Brighton) called Woofters....fail, win or meh?