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I'd have a think about whether you'd consider second hand/vintage first.
There are loads of good-looking, small, old watches out there now that the trend is big ones
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When my wife was looking she just searched HODINKEE by Cara Bennett’s posts and looked at her Instagram etc she’s done more than a few articles in other publications on watches for women
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Hodinkee occasionally cover women’s watches. There are one or two sites I’ve seen that focus on women’s watches but they seem to be based on regurgitating press releases.
What’s your budget? Quartz or mechanical? (Does it matter?) and yeah, new or vintage is a big question.
aggi
Rascale
Regal
@Zerostar
Looking for a good watch for mrs zero star. She is very petite so looking for 32mm at most, ideally sub 30.
Any suggestions? Also what is the female centric equivalent of hodinkee?