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The UK scene struggles to recruit and retain sponsors from outside the cycling industry. Most teams are kept going because of the largesse of a few cycling companies, i.e. Madison, Canyon, Condor, Rapha, etc.
andyp-
Just read the quote from Madison CEO- short version "we need to shift gravel and e-bikes"
“I am immensely proud of what we have achieved and the team is very personal to me. We created a UK road cycle team brand loved by so many people, with a highly desirable image. We have worked incredibly hard to create a team ethos of good sportsmanship with a high level of fan base engagement which delivered some fantastic results and over the last seven years we helped some talented riders achieve their full potential. However, the market is constantly evolving and whilst I would be lying if I said we didn’t have frustrations with certain aspects of the UK race scene, I feel, more importantly, that now is the right time to bring the team to an end so we can invest in other market segments which are now showing much more significant growth potential.”
dubtap
If Shimano's UK distro can't keep a team going who can? Equally I couldn't name a rider of their's with a gun to my head and city centre crits can get fucked