You are reading a single comment by @TaylorTaylor and its replies. Click here to read the full conversation.
  • It's hard to escape the fact that brands can only produce that which they can reasonably sell and whilst the participation and purchasing levels are so male dominated the product availability will also be.

  • I fully appreciate that, but Rapha have been focusing a lot on advertising towards female cyclists through the website and social media outlets. They are also advertising their "core" range in which the female version is arguably a lesser product (no back pockets).

    My query on the core cargo shorts is is there something inherently difficult or obstructive in making a female bib option rather than just the shorts, when there doesn't seem to be any issue with the full price, non core version?

  • Your query assumes the female market wants a bib rather than a short. Sales are skewed towards the short, hence the decision. If you've only got one bet to place, you pick the one that looks the winner.

    The male Core range also has a short (non Bib) variant without rear pockets.

About