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  • which brings me to this question; has SRAM failed at tricking down? Mainly the price. Having seen the videos it seems like the only compromise is in some materials. Shimano does that between DA and Ultegra and it makes it half price. Why cant Sram do it?

  • Who says they want to? Given how long it's been since eTap was released, they are clearly making enough money on it not to feel the need to trickle down.

  • oh yeah, totally. Its a good product.

    Their PR fluff for Force AXS reads 'cheaper Red' though. Shimano has normalised 2nd tier cheap-ness which is 50% cheaper.

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