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I did wonder if it was a working title that never got changed.
Can't really go into it, but I once worked on a project which we internally named with the inappropriate catchphrase often used by one of the counter parties.
When it came to creating the company we were stuck for a name, so just made an acronym of the phrase and used that. #csb
hugo7
The headline on the article is different so I suspect it might not be intentional. Subs sometimes put lol headlines in as placeholders then they forget to replace them later.
I think it kinda demeans the paper to use argot in headlines but maybe that's just me.