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Personally I think it’s worth the extra. It’s much easier to fit and service than Di2, it’s lighter and the shifting paradigm is much more intuitive, right lever to shift up a gear, left lever to shift down and both together to shift the front derailleur. I like that it gives you feedback too, so when you shift you know it’s worked.
Di2 is quite different in that respect.I also prefer the lever shape, but that’s very subjective.
andyp-
I've already got di2 on one bike so I'm pretty comfortable with that. Turns out it's around 150e difference... got some thinking to do and have to decide whether will it just irritate me to see SRAM shifting with ultegra brakes and cranks.
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Personally I think it’s worth the extra. It’s much easier to fit and service than Di2, it’s lighter and the shifting paradigm is much more intuitive, right lever to shift up a gear, left lever to shift down and both together to shift the front derailleur. I like that it gives you feedback too, so when you shift you know it’s worked.
Di2 is quite different in that respect.
Pretty much all this, and they're great to work on, the customer service in regards to warranty is very good (which SRAM have learnt a lots on).
As Andy said; lever shapes is the biggest impact; go for the one that felt the most comfortable, personally found the eTap levers to feel very neutral, like it felt like it can fit a wide varieties of hand shape.
atz
edscoble
Other than ease of setup, is there any reason to go with eTap over ultegra Di2? eTap will cost me 200 euros more than di2 but I'm not sure if it's worth the extra money.
I've got an ultegra mechanical group on the bike already so it's really just a mechs and shifters upgrade. Leaning towards the Di2 as I could take the rear mech from my gravel bike and give it a new Rx mech.