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Personally I think it’s worth the extra. It’s much easier to fit and service than Di2, it’s lighter and the shifting paradigm is much more intuitive, right lever to shift up a gear, left lever to shift down and both together to shift the front derailleur. I like that it gives you feedback too, so when you shift you know it’s worked.
Di2 is quite different in that respect.I also prefer the lever shape, but that’s very subjective.
Other than ease of setup, is there any reason to go with eTap over ultegra Di2? eTap will cost me 200 euros more than di2 but I'm not sure if it's worth the extra money.
I've got an ultegra mechanical group on the bike already so it's really just a mechs and shifters upgrade. Leaning towards the Di2 as I could take the rear mech from my gravel bike and give it a new Rx mech.