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Clearly Leferve’s decision to double down upset his sponsors.
Eminently unsurprising really, and also rather surprising he didn't see it coming. For someone who's supposed to be a master tactician, that seems a bit of an avoidable blunder. Claiming 'it's just bantz, she's a gold-digger anyway' was unlikely to go down well with anyone who's not a reactionary sexist jerk.
The burst of apologetic press releases over night from Deceunick-QuickStep and sponsors is amusing me this morning. Clearly Leferve’s decision to double down upset his sponsors.