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owl
Not jumping on you here (jumps), but maybe this is more your issue than theirs? When I first read your post, it sounded like #notallmen. A lot of what you are saying is true, they need to also follow through with what they say in this ad and be an advocate for change (sorting out their pricing discrimination, promoting different attitudes in an ongoing manner with etc).
We do need long term change, but we also do need more large corporations standing up and saying "this is not ok". The reaction by a lot of butthurt manly #notallmen men, kind of shows that. I'm not grouping your post in with those, btw.
Sidebar but sort of relevant. mrs_com is pregnant and we obviously go to a lot of appointments. Every visit, I wait outside for the first few minutes. This is to check that she is safe, that I am not coercing her or am not a danger to her or the baby. At first my reaction was to be offended, but then when I got over myself (thankfully that was pretty quick) I felt two things; 1. sad that this needs to be part of the process and 2. glad that it is part of the process as clearly there are cases where this is relevant and necessary to save a mother's/baby's life.
I suppose my point is by sharing that, yes there should be more done to address the route cause of why that needs to happen, but taking that direct action is still valid and useful. As is an organisation calling out toxic masculinity in the most public way they can.
#notallmenbutalotofmenarecuntssoimonboardwithcallingouttoxicmasculinitycosiwontgetoffendedcosiamcomfortablehowiact
And they don't follow through, then fuck them sky high.