Sort-of memes that are cracking you up at the moment

Gillette makes ad suggesting guys not be douchebags.
What's wrong with that?
It sure bothered a lot of people.

It didn't, at least not initially. The initial outrage was faked by their PR people to hype the product.

It was definitely a bit virtue signally and marketed. A lot of people think 'toxic masculinity' is bollocks and disagree with it being used to market razors

What's wrong with that?

https://www.youtube.com/watch?v=zohLZaMIFIM

I know the director and the founder of the production company that made it. If you want to know how much of a douchebag a man can be, the emails and death/rape threats they got sent sure show that

so when is it and under what circumstances is it acceptable to point out toxic masculinity? if anything, this ad campaign has proven that it's certainly a fucking problem.

My two cents - agree with a lot of the points in ^vid^ and also agree we should be brave enough to point out dangerous behaviour - racism/sexism/toxic masculinity.

However, when my gf showed me the ad I got really annoyed by it. Not 100% sure why but felt it patronising and definitely jumping on a band wagon rather than creating genuine social change, which is very difficult and needs many years of commitment, investment and dedication. I don't think Gillette will/have signed up for this. Feels like this campaign will have a limited shelf life.

It's good it's caused debate, similar to #MeToo movement but also feel it'll entrench peoples views rather than help form a common ground and consensus. At the end of the day, it's an ad and I'd rather hear more about how Gillette are combating societal problems on the ground over decades of investment rather than an ad for virtue signalling/pushing product (Christ I hate myself for typing that -sound like an alt right Reddit thread).

An example is Doves sustained campaign to promoting plus sized models/non traditional models in their ads. So hope Gillette do something similar but I'm not holdingy breath. Perhaps as a cynical, burnt out marketing bod I'm too negative on this.

Death threats and abusive emails to the agency though? Christ how has society become so fucking divided, reactionary and hateful over an ad that's ultimately saying 'Don't be a dick'.

Again, it's just an ad but all so fucking depressing.

NEED MOAR MEMES.

Yeah, when I saw the ad I thought "Well, yeah but did it really need saying?". Then I saw the backlash and realised there are still plenty of men out there who feel their "masculinity" gives them free licence to be a massive dick.

Gillette women’s razors are still more expensive than the same non pink, men’s version

And there are many even more egregious examples of "women's" products being marked up more than "men's" versions which have the same cost of production. It's not reasonable to blame the corporations for this, any more than it is reasonable to blame them for charging a premium for brands which have a higher perceived value than other products of at least equal objective quality. People just need to stop being suckers, whether they're buying razors or Rolls Royces.

Paging Teenslain to put an end to a debate that was concluded a week ago everywhere else on the internet with a massive fucking memedump.

^have also sent a fax^

@greenhell is doing a splendid job, MOAR plz...

No ethnic friends even for a satirical sketch.
Also painfully unfunny.

I loved the comment "did someone pay you to say that, do you get money from a big corporation or what?" These videos and reasonuk.co.uk and the taxpayers alliancecare funded by rich american idividual and corporate donors. They refuse to publish where their money comes from but we know much of it comes from abroad. They are not a grassroots organisation. Their purpose is subversion.

I got really annoyed by it. Not 100% sure why but felt it patronising

Not jumping on you here (jumps), but maybe this is more your issue than theirs? When I first read your post, it sounded like #notallmen. A lot of what you are saying is true, they need to also follow through with what they say in this ad and be an advocate for change (sorting out their pricing discrimination, promoting different attitudes in an ongoing manner with etc).

We do need long term change, but we also do need more large corporations standing up and saying "this is not ok". The reaction by a lot of butthurt manly #notallmen men, kind of shows that. I'm not grouping your post in with those, btw.

Sidebar but sort of relevant. mrs_com is pregnant and we obviously go to a lot of appointments. Every visit, I wait outside for the first few minutes. This is to check that she is safe, that I am not coercing her or am not a danger to her or the baby. At first my reaction was to be offended, but then when I got over myself (thankfully that was pretty quick) I felt two things; 1. sad that this needs to be part of the process and 2. glad that it is part of the process as clearly there are cases where this is relevant and necessary to save a mother's/baby's life.

I suppose my point is by sharing that, yes there should be more done to address the route cause of why that needs to happen, but taking that direct action is still valid and useful. As is an organisation calling out toxic masculinity in the most public way they can.

#notallmenbutalotofmenarecuntssoimonboardwithcallingouttoxicmasculinitycosiwontgetoffendedcosiamcomfortablehowiact

And they don't follow through, then fuck them sky high.

tl;dr

I skim read it, something about him oppressing his wife and being investigated by the nurses.

That was going on before the pregnancy.

... the state of the nation !

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