I'm slightly confused in that McDonalds occasionally do a promotional burger called the Super Mac...I'm surprised that this was not part of their arguments.
Yeah but if you went to court with a 90s trademark for Super Mac burgers against a place that's been called Supermac since the 70s you just end up paying Supermac for using the name on a burger even if you felt you had a trademark since the 90s.
I'm slightly confused in that McDonalds occasionally do a promotional burger called the Super Mac...I'm surprised that this was not part of their arguments.