I think it was Mc Donalds saying that "Supermac" as a restaurant name had infringed on "Big Mac" as a burger and brand but they had instead responded with removing the Big Mac trademark presumably as a punishment for repeated failed attempts at tenuous links. Mc Donalds have a shocking number of patents and trademarks even attempting to patent the way people squirt ketchup into burgers, courts must be fed up with them attacking medium-small competitors.
I'm slightly confused in that McDonalds occasionally do a promotional burger called the Super Mac...I'm surprised that this was not part of their arguments.
Yeah but if you went to court with a 90s trademark for Super Mac burgers against a place that's been called Supermac since the 70s you just end up paying Supermac for using the name on a burger even if you felt you had a trademark since the 90s.
I think it was Mc Donalds saying that "Supermac" as a restaurant name had infringed on "Big Mac" as a burger and brand but they had instead responded with removing the Big Mac trademark presumably as a punishment for repeated failed attempts at tenuous links. Mc Donalds have a shocking number of patents and trademarks even attempting to patent the way people squirt ketchup into burgers, courts must be fed up with them attacking medium-small competitors.