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Every item I clicked on in the sale took me to that colour way and it was discounted the amount that it stated on the main page. Are you sure you're not doing something wrong?
(Obviously it's not like previous years where they've separated each price point to its own individual page, so you could look at the other colours and get different prices, but it still seemed perfectly clear and honest)
branwen-
I literally ripped a massive hole in my rapha city socks pulling them up about an hour before I got the sale email. I went on the site thinking i might pick up a couple of pairs to replace them, my user experience was 100% like @übé®_grübé® it felt like a huge bait and switch. I was ready to buy some socks but after playing hunt the actual stock and seeing all the other out of stock range at much lower prices I ended up deciding I'd go look at the proper sales elsewhere.
HatBeard
You realise that for customers to want to purchase from a sale, the products have to be appealing regardless of price?
Most of the items discounted at any significant percentage have a pic of a popular colour way. Click on it and you find it's the shite colours at that discount, with nicer design at almost full price unless sized for one of Hippy's midgets.
So yeah, misleading customers as to potential bargains is going to create disappointing results. Me, I prefer not to ride around looking either like a bumblebee or like I'm fleeing a bishopric in my scarlet robes...