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heavily discounted prices are only on the shitest colours
You realise this is the exact purpose of sales? Discounting the slow selling lines to increase sell through for new season launch. They’re not going to reduce the margin of popular colours when they’re selling well
PhilDAS-
You realise that for customers to want to purchase from a sale, the products have to be appealing regardless of price?
Most of the items discounted at any significant percentage have a pic of a popular colour way. Click on it and you find it's the shite colours at that discount, with nicer design at almost full price unless sized for one of Hippy's midgets.
So yeah, misleading customers as to potential bargains is going to create disappointing results. Me, I prefer not to ride around looking either like a bumblebee or like I'm fleeing a bishopric in my scarlet robes...
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Also go down the high street ATM.
Pretty sure most sales are store wide, with the exception of a few things.
Rapha doing it the other way around. Most stuff almost full price, only a few shiters with decent discounts. Maybe they are just compensating for the fact they're having sales bi-monthly these days?
deleted
Rapha website is a shit show. Barely functions and is like return to dial up speeds.
Apart from that the heavily discounted prices are only on the shitest colours and in XS/not available. For this reason, Dragons, I won't be investing my five shilling note in this enterprise.