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It has Crossmax wheels. AKA they just work about everywhere. Also bolt through.
It has a very ugly, but very functional headtube should you decide to bung a carbon fork in there.
Pretty sure those are hydros in the pic. Flat mount hydros.
I've tried cheap dropper recently on a fully loaded bike and I can comfortably say I'm a convert. Droppers are no longer BPW confined.Can you build something for cheaper? Sure. Was it beaten with the ugly stick. That as well.
Have you seen half the custom bikes recently?
it has weird mavic wheels
it has a very ugly head tube
it has some dodgy tektro mechanical disc brakes
it has a dropper, but the geo is more "cycling across wales" than "getting rad at afan"
I don't really get it...I think you could build your own bike for better money
if the frameset alone was £300 I think it would be worth it, after a decent repaint