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@Carl
Your chance to make a difference and open out the dialogue is here and now and you have the social media platforms and a brand to do just that. So, instead of all this huff and bluster on here why not turn your attention and energy into something really positive. Promote these ideas, get your customers on board and make them aware of your feelings about this subject. Like I said, make the t-shirts and hats and pins and really do something proactive for a noble cause. Yes?
Edit: Mamnick also sponsor Cycling Sheffield Team and the Rutland CC Hill Climb event. This surely is another arena to exploit?