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Jesus
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TBH this is bog standard trend forecasting stuff. My wife works in the field and their packages always include a set of Pantone codes that'll be on trend next year. Dazed have just bought a package or possibly have their own trend team and are making a big deal out of having this knowledge. Or was it the way they've called them 'millennial pink' and 'gen Z yellow' the thing you hate?
AlexD
squidink
@frankenbike
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