I also thought it was far too meaty the first time I tried it. Have had it again a couple more times since then (they're always on offer!) and it has become progressively less offensive.
Vegan fish fingers are still the superior frozen foodstuff, though.
Any big supermarket should have them. They're a good match for "normal" fish fingers (i.e. shit), but weirdly tiny. You need about 5 to make a fish finger sandwich.
I also thought it was far too meaty the first time I tried it. Have had it again a couple more times since then (they're always on offer!) and it has become progressively less offensive.
Vegan fish fingers are still the superior frozen foodstuff, though.