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Dominic Cummings was very clear on this when blogging about the Leave Campaign - there was a very clear strategy to never define what Brexit actually was, just to focus on the idea of Brexit. If theyd got caught up in detail they’d have lost, appealing to all potential leave voters without ever defining it was key to victory.
As we’re now seeing, there are many versions of Brexit and none will satisfy.
The Brexit people voted for is impossible to deliver, if you take David Davis's "exact same benefits as now", and "no downside only a considerable upside" comments as descriptive of what people voted for.