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I'd say you were getting a service that others couldn't get precisely because you have a previous relationship.
@skinny too
This is all shades of gray though isn't it? What if there was no prior relationship, yet upon said help that was called finds out that you're in a race and sees an opportunity with a no fee offer to help for publicity, what umbrella does that fall under? Rider unknowing of course.
I'd say you were getting a service that others couldn't get precisely because you have a previous relationship.
But could be one to post in the TCR facebook group and see what other people think?
I'd do it but I'm weaning myself of the FB habit - not been there for about three days...