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I've always cringed at that.
Though I did leave the tipex "hippy" on my @scherrit built wheels (at least until I crashed one of 'em).
Like when a beautiful woman walks into a room and heads turn, you can spot my bike easily, it also turns heads...
No more embarrassing than amateurs having their name and flag or origin stickered onto their frame and helmet in case it gets mixed up in the feed station at a sportive.