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  • He's good. But a custom bike when he's not even ridden the race.

    I'm sure he thinks it's shit too. But bike sponsors going to be bike sponsors.

  • Lots of people get custom painted bikes and they've not won shit.

    Now everyone is talking about it, bike sponsor is laughing all the way to the bank. No such thing as bad press?

  • No more embarrassing than amateurs having their name and flag or origin stickered onto their frame and helmet in case it gets mixed up in the feed station at a sportive.

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