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it's not a nice road to ride.
I've only ridden the V718 once, and it was a nice sunny day, but I thought it was a reasonably nice road to ride down. Definitely nicer to ride on than the single carriageway road I was warming up on. OK, I'd prefer a traffic-free smooth winding road through fields full of mooing cows, but if it was a choice between the A63 and Hundred Foot Bank, I'd take the A63.
And that's kind of the point isn't it, it's not a nice road to ride.