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The price hasn’t increased but the demand has. As per the post we thought we’d swallow the big loss of margin so as to include those who choose to or need to avoid dairy, but it turns out that people are choosing it because they like it or because it seems to have become some weird sort of symbol of sophistication, beacause whenever we’ve run out of it people just go for regular milk - beats me. So if someone just wants it, as opposed to needing it, and it costs 4x the price of regular milk then they’re going to have to pay for it.
I emailed them about the supply problem and it seems they’re overwhelmed by the popularity of the stuff and can’t keep up. I hope one of their competitors come up with an alternative and can deliver it in a professional manner, and without all the cuddly marketing bullshit that makes me puke. The Great Oat Milk Crisis of Winter 2017 has been a massive dick-about.
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Stevethecoffee
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Kieran here has been using Provamel I think and seems to go down just as well
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oatly
without all the cuddly marketing bullshit that makes me puke
This. My wife uses the stuff with coffee, by the gallon I think judging by the number of empties I find here & there. I think the blurb on the boxes is extra abrasive on my brain because I know it's all made up by some dorky Swede(s) who thinks they're really cool and good at English.
TvH
russmeyer
In other coffee related news, I've noticed Oatly Barista has been out of stock pretty much consistently for last 8 weeks, heard whispers of production being unable to keep up with demand.
I saw @StevePeel had to put the price up on his oat milk drinks via IG, wonder if the oatly price has jumped due to demand.