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gbj_tester
CYOA
We put a fair bit of time into it and it was #1 on google for a pretty broad three word phrase. It's now #15 so would need a fair amount of time spent bringing it back to life. It's probably made about 300k since 2012 (from leads and subsequent sales rather than advertising or anything) but I think it has potential to do far more - we've just been distracted with other projects. To the extent we've not had contact via that site since August.
My hesitations:
If I was going spend either time and/or ££ bringing it back to life plus the cost of the domain itself, wouldn't I be better off just getting a new domain and investing all of that into total ownership? But presumably the 5 year history looks better to Google (etc) than a brand new domain? Domain is based, embarrassingly, on keywords which makes it fractionally more challenging to find a replacement as specific as ours.
Also I just resent the idea of spending any more money on domains.