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Do something like Breadwinner and give an outline for the delivery time and allow people to play a deposit. @jonheslop can tell you how easy it was to pay them. https://breadwinnercycles.com/product/b-road/#frame
bec
I think a payment button is really useful for locking in undecided's, or for flitty '#buyers.
We are competing with the likes of Mason and Bowman, if Neil was umming and aaahing about a Isen or a Mason, I fear he would go with the Mason if we didn't have a buy it now button or at least deposit.
@mdcc_tester has probably the most prescient point: Can you deliver quickly, and in a known time? The answer to this must surely be: How far away can we keep matt from the transaction?