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No, they have a social conscience and they want to be vocal and try to change the world around them. You may see it as just being people moaning and sending pointless tweets but pressure from social media can and has made actual physical world changes.
In my opinion they are actually using their lives to try and make a difference. Good on them.
Also, the DM is a horrid, vile, shit bag of a paper.
Daily Mail / Nectar partnership going well so far...