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  • @fox @h2o

    Would you know if Forbes is liable to do pay-for-play/native advertising type content? I've just been sent an article relevant to the industry where I work, and it appears far too gushing with praise towards the subject at hand.

  • I don't know if Forbes accept placed articles, but their editorial line is often to big up Men of Industry (and they're usually men), so could entirely be just standard fawning.

    PS I get a lot of emails from flacks offering pre-written articles that pretend to be something other than blatant marketing. I imagine someone must publish them if they feel it worth their while writing them, but the whole concept feels wrong to me.

    PPS some publications accept paid advertorial that's put together by outside agencies that specialise in fairly fawning pieces - you used to get wrap-around or inserts in things like the WSJ that would say 'advertorial' in small print somewhere on every page. I haven't bought a print paper in a long time so I don't know if people still do that.

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