Yeah, it's hard to pin down what's "off" with them but I think it's the now dated giant, steampunk aesthetic that you find on things like U Boat etc.
But actually, their current stuff actually looks quite nice. The case shape, I'm guessing, os related to this thing:
I sort of know what you mean, but I do have to begrudgingly say that irl they almost universally look good.
Whereas I was sitting next to someone with a Pan Am GMT and honestly... it just looks a bit odd.
Anyone else really feeling Longines at the moment? Almost everything I'm seeing looks good