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CA were being very aggressive on the PR, and I think quite a few hacks bought into the idea of some social data Svengali through a mixture of not asking tough enough questions and the story being kinda cool, in a James Bond villain sort of way. The LittleAtoms piece is probably closest to the truth IMHO.
h2o
boristrump
A different take on the Cambridge Analytica story doing the rounds last weekend
http://littleatoms.com/news-science/donald-trump-didnt-win-election-through-facebook