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Soul
CYOA
Delays on EarPods. Wonder if (after the Surface Studio) there'll be any last minute panics - maybe an announcement of some future tech that hasn't yet been developed that Tim Cook just sketched a silhouette of and added it to the powerpoint without telling anyone:
After lukewarm MBP announcement and nothing else of note...
Tim Cook (TC): "But that's not all. The real reason we invited you here today is because we've been working on something behind the scenes for a while now. Something that is going to change everything. I'm so proud today to tell you about the iSwoggle."
Slide change shows Tom Cruise in Minority report.
Press to TC: "But that's just Tom Cruise in Minority report."
TC: "What you're seeing here is the future of software/hardware interfacing. The next evolutionary step. Humans becoming hardware. And software becoming more intelligent enough to match them."
Slide change to show JC Denton from Deus Ex.
Press texts on phone: "He's gone batshit. I'll file in 20. This is big. Make space on landing page. You might even need a microsite."
TC: (continues) "...we'll be doing a dedicated reveal very soon. But for now I just want to leave you with the future of Apple."
Slide changes: