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I'm glad you've brought this up @Marron, I tried to get my hands on the Beyond Meat burger while I was in the US but I don't think it's gone east coast yet... in my mind, if you can get a proportion of meat eaters to cut down or stop eating meat because of products like this, then it's a good thing! I know a fair few carnivores and all I hear is "vegan food is boring" so opening up their minds to this could be the deciding factor. Another thing that's been in the news is that Tyson Foods (hmmm, chicken... http://www.tyson.com/products) have bought a 5% stake in Beyond Meat as they think products like this are the future. I just hope they burgers find their way over here at some point so we can see what all the fuss is about.
I went to vegfest on the Sunday. It felt like a large proportion of the attendees were groups of teenage girls, which was quite heartening. Sometimes it feels like it won't be too long before veganism is truly mainstream - but then I remember what percentage of the population is vegetarian and /o
This also popped up on my radar today. On one hand, if it means fewer people consuming meat then that's great - on the other, it's slightly unsettling that the key to doing so is mimicking animal blood and tissue. I feel we should be trying to change people's perceptions of what's ethically acceptable - this seems like it's condoning/'normalising' the consumption of meat.